Marketing consultants have to be good at selling products no matter what they are. Within a minute of meeting a potential client, they should be able to judge their requirements, find the right products and promote them to the customer along with a range of cross-sells or up-sells creating the most business to the company and a range of benefits for the customer.
But we all know that marketing is not easy. Assessing a customer, picking invisible clues in body language and then getting a customer to buy is not easy. In fact, most marketers have worked for years before they become experts in their fields. But there is no need to get worried. As a marketer, you should know that selling is easy provided you understand these five important selling skills and how they work.
1. Perception is everything - Customers perceive an item in a particular way. For example, they may view an AC as a luxury item not for daily use. However, as a marketer, you have to be able to promote an AC as an affordable, daily economy, which will ensure better quality of life, a full night's sleep and a much more comfortable day. It is all in the way you present it to the customer and how you convince the customer to follow and commit to the idea you have presented.
But we all know that marketing is not easy. Assessing a customer, picking invisible clues in body language and then getting a customer to buy is not easy. In fact, most marketers have worked for years before they become experts in their fields. But there is no need to get worried. As a marketer, you should know that selling is easy provided you understand these five important selling skills and how they work.
1. Perception is everything - Customers perceive an item in a particular way. For example, they may view an AC as a luxury item not for daily use. However, as a marketer, you have to be able to promote an AC as an affordable, daily economy, which will ensure better quality of life, a full night's sleep and a much more comfortable day. It is all in the way you present it to the customer and how you convince the customer to follow and commit to the idea you have presented.