Tuesday, March 26, 2013

Top 5 Selling Skills a Marketer Must Possess (Product Based Sales)

Marketing consultants have to be good at selling products no matter what they are. Within a minute of meeting a potential client, they should be able to judge their requirements, find the right products and promote them to the customer along with a range of cross-sells or up-sells creating the most business to the company and a range of benefits for the customer.

But we all know that marketing is not easy. Assessing a customer, picking invisible clues in body language and then getting a customer to buy is not easy. In fact, most marketers have worked for years before they become experts in their fields. But there is no need to get worried. As a marketer, you should know that selling is easy provided you understand these five important selling skills and how they work.

1. Perception is everything - Customers perceive an item in a particular way. For example, they may view an AC as a luxury item not for daily use. However, as a marketer, you have to be able to promote an AC as an affordable, daily economy, which will ensure better quality of life, a full night's sleep and a much more comfortable day. It is all in the way you present it to the customer and how you convince the customer to follow and commit to the idea you have presented.

Wednesday, March 13, 2013

The Problem With The Education System

My Issues With The Education System.

Schooling is an important part of any developed nation. Without education, we, as human beings, can never advance. So it's all well and good that we've had an education system in place for some while now. But just how effective actually is it? Are we actually teaching our children & filling them with the thirst for knowledge, or are we just telling them what to think, what to do, and teaching them only how to pass exams?

For a long time now, the education system has had me in a rut. Being a teacher myself, I get first hand experience of the fragility and instability of how we go about teaching our children. I get to truly see the low standards in employing teachers, most of whom see it as an easy, secure job, with good pay & great holiday, as opposed to having even the slightest passion to educate the future of society. Teachers now seem to care more about their unions, and disrupting schools to go on strike demanding more pay, during a time when the entire country & most government paid departments are cash-strapped. And this is exactly the problem stopping us from breaking away from this; the unions have organisations in a choke hold. Reform can't happen without a retaliation from the unions and huge disruptions to schooling, with nobody willing to take the risk. A huge factor in the education of a child, is the quality of their teachers. If they have great teachers which they respect, they are more likely to do better. The passion & thirst for knowledge will most probably rub off onto the student. Don't you realise how you only truly remember the greatest teachers when you look back on your school years? Imagine if they were all great!

The teachers, however, only make up a part of the problem. The biggest problem in my eyes, is the system in general. They way it's taught, what we teach. I saw a great analogy of the education system - one that I'm sure many of you have seen online. A teacher is sat at a desk outside, with a tree in the background. Opposite him are a number of different animals, ranging from a tiger, to a goldfish. The teacher than tells these 'students', that in order for it to be a fair test, each animal must climb the tree. Obviously this will be very easy for some, and impossible for others. Unfortunately, this is our education system, and it's the conventional way it has been for generations. Nothing radical has been implemented, and we now live in an age where the population is much greater, along with it being compulsory that all children receive an education. We also live in a highly technological age - something we should be taking advantage of. Knowledge is available to us instantly, and we are far more enlightened these days. Which is precisely why we can't go on teaching like we do.

Tuesday, March 5, 2013

What Are Some Games To Improve Your Memory

Learning how to boost your memory may take some time. It is possible to learn how to boost your memory and make it easier for you to recall things in your life. If you are in high school or college, having a great memory will come in handy. This will enable you to pass all your tests and go to the next grade. Also boosting your memory can help in obtaining a successful career. There are many ways that you can work on improving your memory. One awesome way to improve your memory is to play games.

Playing games to boost your memory is one of the easiest ways to make sure that you recall information that you have learned. There are many different board games out there that are designed to help you with your memory. These board games can have you answer questions or even simply remember where the last game piece was. You can also play games online that can help to improve your memory. These games can be simple and fun. Such games help to exercise your brain and help to keep your brain sharp. Of course, another option is to create your own games. For example, if you are studying a certain subject in your class consider taking that subject and turning it into a game. You can create a flashcard game or even do a game similar to the show Jeopardy. Having a partner can make it more challenging and fun. The more people you can gather to play games with, the better. This will help everyone in the group and get your brain juices flowing.